GmbH
FORWARD FOREVER
CLIENT
INNELLEA
TYPE OF CLIENT
Music Artist & Label
CATEGORY
Strategy, Content-Execution
OVERVIEW
For music artist and label INNELLEA, we were tasked with creating a multitude of visual assets, to be used throughout his entire brand. From music videos, to stage visuals for his worldwide events, album covers and social assets.
WHAT WE DID
Multi-Asset-Scaling: Evolving a single music video production into a global asset engine, providing a cohesive visual language for album covers, social campaigns, and digital media.
Award-Winning Recognition: Securing top-tier industry prestige with a Silver Screen at the Cannes YDA, Best Cinematography at Kinsale Shark, and multiple other nominations at prestigious awards like UKMVA, SHOTS and 1.4.
Audience Growth Acceleration: Leveraging cinematic, "visual-first" storytelling to fuel a 151% surge in digital following and transition the artist’s identity from DJ to a global multimedia brand.
Visual Storytelling & Global Stage Assets:
INNELLEA
The Challenge:
Beyond the Traditional Music Video
For the collaboration between melodic techno innovator Innellea and 2024 Grammy-winner Flowdan, the goal was to create more than just a promotional video. We were tasked with developing a cohesive visual universe for the track "FORWARD FOREVER" that could translate seamlessly from a cinematic narrative short film to massive global stage installations.
The Execution:
Multi-Asset Production & Creative Direction
In collaboration with Creative Director Marco Fumolo, our team spearheaded the entire concept and production. We assembled a high-caliber international cast, including Mason Antonio Fardowe (fresh from Guy Ritchie’s The Gentlemen), Ferdinand Schladitz, and Shali Bordoni.
To maximize the production’s value, we evolved the scope into a comprehensive asset engine:
- Cinematic Music Video: A hybrid narrative short film that captured the track's "cathartic" essence.
- Stage Visuals: High-impact video content adapted for world-class venues, including Drumsheds London.
- Global Tour Assets: Visual media used across Innellea's "Five Phases" and "The Belonging" world tours.
- Digital & Print Identity: Still captures from the production utilized for social media campaigns and official album covers.
The Result:
Award-Winning Recognition & Viral Growth
The project achieved significant critical acclaim across the film and advertising industries, securing:
- Silver Winner at the Young Director Awards (YDA) in Cannes.
- Best Cinematography at the Kinsale Shark Awards.
- Nominations for Best International Dance/Electronic Video at the UKMVAs and Video of the Year at SHOTS Awards EMEA.
Our collaboration with Innellea from 2023 to 2025 coincided with a 151% surge in his digital following. By evolving a single music video production into a global asset engine - powering everything from Drumsheds London stage visuals to award-winning cinematic shorts - we helped solidify a visual identity that resonates as much on a smartphone screen as it does on a 50-meter LED wall.
*Disclaimer:
The visuals shown on this website features work by multiple collaborators. KRAU is solely responsible for the on-screen visuals (video content/visual media). All other elements, including but not limited to lighting design, stage/set design, and spatial installations, were created by other artists and professionals and remain their intellectual property. Full credit for these aspects belongs to the respective creators.
CONTACT
Get in touch at info@krau.agency